smith&burton Detoxifying Protein Shampoo
DEEP-CLEANSING | DEGREASING | CLARIFYING | STRENGTHENING
Rebuild. Clarify. Strengthen.
This 100% natural formula is the ultimate deep-cleansing, degreasing, clarifying, and coat-strengthening wash. Naturally effective and luxuriously plant-based, this hypoallergenic blend is designed to eliminate impurities, deeply cleanse, and help strengthen and rebuild the coat.
Crafted with the purifying power of Activated Charcoal, one of earth's most effective natural cleansers, this shampoo eliminates toxins, pollution, allergens, impurities, UV damage, grime, and dirt, while degreasing oily skin and coats. It brightens dull coats of any color, freshens up white coats, and helps reduce stains and product build-up.
The formula also features ethically sourced, sustainable Keratec IFP-PE™, an active keratin protein derived from pure New Zealand wool. This protein performs much as it does in nature, helping to repair and rebuild damaged coats while enhancing resilience and shine, and restoring strength, elasticity, and smoothness to skin and coat. It forms a protective "protein shield" that helps reduce frizz and breakage while improving overall manageability, conditioning, and protection against environmental damage.
New Zealand Sea Kelp adds essential remineralization with iodine, calcium, magnesium, and iron, nourishing hair follicles and supporting healthy coat growth, while helping detoxify the skin and support overall skin health. The formula is rounded out with New Zealand Manuka Honey — the country's celebrated "liquid gold" — which feeds, protects, and renews skin and coat. As a natural humectant, it draws in moisture for lasting lustre and high-shine.
This shampoo is completely fragrance-free, offering a natural, gentle, pure scent that's also hypoallergenic, with no essential oils or added fragrance. It's consciously formulated for use on all breeds and coat types, including sensitive skin, and can be used as a standalone shampoo or as a pre-wash. Because it's fragrance-free, it pairs seamlessly with any other smith&burton product without interfering with its signature scent.
Nature's Power Ingredients:
New Zealand Manuka Honey, Keratin and Hydrolyzed Keratin (Keratec IFP-PE™, New Zealand Wool Keratin), New Zealand Sea Kelp (Macrocystis Pyrifera Extract), Activated Charcoal.
Usage & Dilution:
Can be used straight, or diluted up to 10:1.
How to Use:
Wet the coat well, apply shampoo liberally, and massage through the entire coat, paying attention to dirty or stained areas. Let sit on the coat for three to five minutes, then rinse thoroughly with clean water until it runs clear. Follow with smith&burton Hydrating Conditioner or Soothing Conditioner, then dry. Can be used as a first wash, and — being fragrance-free — can be used alongside any other smith&burton product. We recommend bathing in warm water and brushing the coat beforehand. Can be used as often as needed. Cat friendly.
Key Benefits:
100% natural formula
Eliminates toxins, pollution, allergens, and impurities
Removes grime, dirt, and product build-up
Degreases oily skin and coats
Clarifies all coat and breed types
Revitalizes dull coats of any color and freshens up white coats
Reduces stains
Ultimate deep-cleansing and detoxifying wash for skin and coat
Protein-rich formula helps strengthen and rebuild damaged coats
Restores strength, elasticity, and smoothness to skin and coat
Provides a protective protein shield over the hair shaft
Helps reduce frizz and breakage, improving manageability
Nourishes hair follicles and supports healthy coat growth
Suitable for facial cleansing — detoxifies, brightens, and reduces stains around the eyes and muzzle
Detoxifies the skin while supporting skin health
Moisturizes skin and coat for an ultra-clean reset and refresh
Promotes healthy, natural coat lustre and shine
Suitable for frequent use and professional grooming routines
Can be used as a standalone shampoo or as a pre-wash for deep cleansing
Fragrance-free and hypoallergenic
Suitable for all dog and cat breeds and coat types
pH balanced and cruelty-free
Suitable for: All breeds and coat types from pups 12 weeks of age to seniors — from city dwellers to show, working, sporting, and field dogs. Cat friendly.
Free shipping on all orders in the US.